Trusted By Growing Brands
A Xiaohongshu Agency Built For Malaysian Businesses
Supporting brands across retail, beauty, education, healthcare, F&B and professional services.
Common XHS Challenges
Why Many Brands Struggle To Grow On Xiaohongshu
XHS users avoid hard-selling ads. Brands need the right account, native content and credibility to earn attention.
Problem 01
Your Content Looks Too Much Like An Ad
Overly polished sales content feels unnatural, reducing saves, engagement and trust.
Problem 02
You Do Not Know What Chinese Audiences Search For
Direct translations are not enough. Content must match local language, search habits and culture.
Problem 03
Ads And KOC Campaigns Are Not Connected
Without one strategy, content, creators and paid ads work separately instead of building demand.
Why XHS Works
How Xiaohongshu Helps People Discover, Trust And Choose Your Brand
Xiaohongshu combines search, reviews and discovery, helping brands build trust before purchase.
Show Up When
People Research
Create searchable content around real questions, comparisons and buying decisions.
Build Trust Through Real Experiences
Use native storytelling, useful information and KOC voices that feel credible.
Turn Discovery
Into Enquiries
Connect organic content, creators and Xiaohongshu paid ads to drive action.
XHS Marketing Services
What Is Covered By Our XHS Marketing Agency
XHS Account Setup & Blue Tick
Build a credible official presence from the start.
- Business account application
- Blue tick verification support
- Profile and account optimisation
- Platform compliance guidance
XHS Content Strategy & Management
Plan native content built around search, saves and trust.
- Monthly content direction
- Chinese copywriting
- Static and video content
- Posting and account management
Xiaohongshu Paid Ads Management
We manage Xiaohongshu paid ads to grow reach, account visits, enquiries and product discovery.
- Campaign setup and structure
- Audience targeting
- Creative testing
- Budget optimisation and reporting
KOC & KOL Marketing
Build credibility through creators who fit your audience and category.
- Creator sourcing and screening
- Briefing and content coordination
- Product seeding campaigns
- Performance tracking
XHS Video Production
Create short-form videos suited to the platform’s tone and viewing habits.
- Concept and script
- Filming and editing
- Talent coordination
- Multiple creative variations
Reporting & Performance Review
Understand what is working and what to improve next.
- Content performance
- Ad performance
- Creator results
- Monthly recommendations
XHS Account Options
Choose The Right Xiaohongshu Account Type For Your Business
Xiaohongshu has three main account types. The right choice depends on ownership, verification needs and advertising plans.
Standard Account
普通号 · For general users
Best for individuals or brands testing basic organic content.
Verification
Not required
Checkmark
No verification badge
Features
Basic posting and account functions
Promotional Content
Limited
Creator Partnerships
Not available through the official platform
Advertising
Boosting options only
Personal Pro Account
个人专业号 · For individual professionals
For creators, consultants and professionals building a verified personal presence.
Verification
Personal identity card required
Checkmark
No blue tick
Features
Additional professional tools and giveaway functions
Promotional Content
Limited
Creator Partnerships
Not available through the official platform
Advertising
Boosting options only
Business Pro Account
企业专业号 · For registered businesses
For businesses needing credibility, promotional access and paid advertising.
Verification
Business registration documents required
Checkmark
Eligible for a blue tick
Features
Access to more business and account features
Promotional Content
Access to more business and account features
Creator Partnerships
Not available through the official platform
Advertising
Boosting options only
How We Work With You
What To Expect When You Engage Our XHS Marketing Team
A clear process from onboarding and approval to launch, reporting and next steps.
Onboarding & Goal Alignment
We confirm your goals, audience, offer, timeline and approval process.
Research & Recommendations
We review your category, competitors, search behaviour and XHS opportunity.
Plan & Approval
We present the content, creator and paid media plan before execution.
Production & Launch
We create approved content, coordinate creators and launch the campaign.
Reporting & Next Steps
We review performance, learnings and next-cycle priorities.
The Customer Journey
How We Turn Xiaohongshu Discovery Into Business Growth
See how customers move from discovery to trust, consideration and action.
A Connected XHS Growth System
We connect searchable content, authentic recommendations and paid ads into one system.
- Get discovered through useful, searchable native content.
- Build credibility with reviews, KOCs and consistent brand presence.
- Increase consideration through comparisons, education and product proof.
- Drive action with paid ads, offers and clear next steps.
Discover
Searchable content and native platform visibility
Trust
Real experiences, reviews and creator credibility
Consider
Useful details that help people compare and decide
Act
Paid campaigns and conversion-focused next steps
Client XHS Content
See The Xiaohongshu Content We Created For Our Clients
Swipe through real Xiaohongshu posts created for Quorse and Jobstreet Malaysia.
Who XHS Is For
Businesses That Can Benefit From XHS Marketing In Malaysia
Businesses use Xiaohongshu to build trust, drive visits and generate enquiries or sales.
Build Trust Before Purchase
Beauty & Wellness
Use reviews, explainers and real experiences to reduce hesitation and drive bookings.
Drive Visits & Product Discovery
F&B
Use menu highlights, store experiences and KOC recommendations to grow awareness, footfall and product interest.
Generate Qualified Enquiries
Education
Answer course and career questions with searchable content that supports confident enquiries.
Inspire Trip
Planning
Travel & Hospitality
Showcase stays, attractions and itineraries that earn saves and influence bookings.
Support Product
Sales
Retail & E-commerce
Use recommendation, comparison and usage content to move shoppers closer to purchase.
Build Credibility & Appointments
Healthcare
Explain services and common concerns so patients understand their options and feel ready to book.
Shorten The Decision Journey
Property & Renovation
Use walkthroughs, design ideas and guides to build confidence and generate enquiries.
Reach Chinese-Speaking Decision-Makers
Professional Services
Share expertise and case-based content that builds authority and consultation leads.
Why RA Marketing
Why Businesses Choose Our XHS Agency
We combine Chinese-market insight, content production, influencer coordination and performance marketing in one team.
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XHS Marketing Packages
Choose The Right Xiaohongshu Marketing Support
Packages are tailored to content volume, creators, production needs and advertising goals.
Basic
Build A Consistent XHS Presence
For startups and small businesses building a consistent XHS presence.
- 6 XHS posts
- 5 image posts
- 1 video post
- Creative Chinese copywriting
Growth
Increase Discovery Through Creator Seeding
For businesses growing awareness and engagement through creator seeding.
- 3–5 selected KOLs or KOCs
- Targeted seeding
- Strategic Chinese copywriting
- Onsite or product review
- Free account blue tick verification support
MOST POPULAR
Advanced
Combine Content, Creators And Paid Ads
For established brands seeking reach, creator credibility and conversion support.
- 1–2 selected KOLs or KOCs
- Targeted seeding
- Ad placements and monthly strategy review
- 3 XHS posts
- Graphic design and Chinese copywriting
- Free account blue tick verification support
- Paid advertising support
Custom
Build A Campaign Around Your Business Goals
For launches, specialised needs and larger campaigns.
- Account blue tick verification
- KOL or KOC marketing and talent matching
- Video shooting and editing
- Tactical campaigns such as giveaways and hashtag challenges
- Official Xiaohongshu training for in-house teams
- XHS IP participation and brand collaborations
Free XHS Opportunity Review
Get A Clearer XHS Marketing Opportunity For Your Brand
Share your brand, XHS account and goals. We will review the opportunity and recommend the next step.
Send us a message anytime
Frequently Asked Questions
Xiaohongshu Marketing FAQs
1. What is XHS marketing?
XHS marketing uses content, creators and ads to reach users searching for recommendations, reviews and product information.
2. Can Malaysian businesses run Xiaohongshu ads?
Xiao Hong Shu (XHS) works like a mix of Instagram, TikTok, and an online shopping platform. Users share authentic posts, reviews, and videos about products or experiences, while others search and discover content before making purchases. For businesses, this means you can reach customers through organic posts, influencer collaborations, and paid ads—all in one platform.
3. What is the difference between XHS content and normal social media content?
XHS content is search-led, experience-based and informative. It should feel useful, not like direct advertising.
4. Do you provide XHS blue tick verification?
Yes. We support eligible businesses with application, documentation and verification guidance.
5. Do you manage KOC and KOL campaigns?
Yes. We can manage creator selection, briefing, negotiation, content coordination and reporting.
6. Is Xiaohongshu suitable for Malaysian businesses?
Yes, especially for brands targeting Chinese-speaking consumers researching products, services and recommendations. Suitability depends on your category, audience and offer.
7. Should I use Xiaohongshu ads, KOC marketing or organic content?
Most brands benefit from combining all three: organic content builds the account, KOCs add credibility and paid ads extend reach.
8. How much does Xiaohongshu marketing cost?
Cost depends on content volume, production, creator fees, ad budget and goals. We quote after reviewing the scope.