| Standard 普通号 |
Personal Pro 个人专业号 |
Business Pro 企业专业号 |
|
|---|---|---|---|
| Main Usage | For Anyone | For Individuals | For Businesses |
| Verification | – | Personal Identity Card | Business Docs |
| Checkmark | – | – | Blue Tick |
| Features | Basic | + Giveaway Contest | + Many Features |
| Promotional Content | Limited | Limited | Allowed |
| Creators Partnership | – | – | Via Platform |
| Digital Advertising | Boost Only | Boost Only | Various Formats |
Trusted By
Why You Need Xiao Hong Shu Marketing
Xiaohongshu Marketing is the smarter way to connect with Chinese-speaking audiences at scale. It’s about using cultural insight, influencer credibility, and authentic storytelling to reach the right consumers — at the right moment, in the right context. From brand discovery to purchase intent, Xiaohongshu builds trust, drives engagement, and turns everyday conversations into measurable growth.
Fast-Growing
Platform
With millions of users across Malaysia and Singapore, Xiao Hong Shu is quickly becoming the go-to platform for trend-savvy consumers.
Trusted by
Consumers
Authentic reviews and peer recommendations make it one of the most trusted platforms for purchase decisions.
High Purchase
Intent
Users actively search for product inspiration, making it a strong channel for driving real sales.
Influencer
Driven
KOLs and KOCs (micro-influencers) have strong influence, perfect for lifestyle, beauty, fashion, and F&B brands
Our XHS Marketing Services Cover
XHS Bluetick Verification
Establish trust and credibility with official Bluetick verification, positioning your brand as authentic and authoritative on Xiao Hong Shu.
XHS Store Account Setup
From application to store design and management, we set up and optimize your brand’s XHS store to deliver a seamless shopping experience for your audience.
XHS Content Management
Create high-quality, trend-driven content that resonates with users, strengthens your brand story, and drives meaningful engagement.
XHS Ads Solutions
We provide end-to-end ad solutions—covering strategy, creative design, targeting, and optimization—to maximize reach and turn views into conversions.
XHS KOC/KOL Marketing
Collaborate with trusted key opinion leaders (KOLs) and consumers (KOCs) to spark authentic conversations, build trust, and expand your brand’s visibility.
Type of Accounts on Xiao Hong Shu
Discover the range of features that are available for each XHS account types.
XHS Marketing Pricing & Packages
Basic
Best for startups and small businesses looking to establish a presence on XHS.
RM
5,000
-
Total 6x post creation
-
5x image post
-
1x video post
-
Creative Chinese Copywriting
Growth
Ideal for businesses aiming to increase brand awareness and engagement.
RM
7,500
-
3-5 selected KOLs / KOCs for Targeted Seeding
-
Strategic Copywriting
-
Onsite or Product Review
-
Free Account Bluetick Verification
Advanced
Perfect for established brands seeking maximum impact and conversion.
RM
10,000
-
1-2 selected KOLs / KOCs for Targeted Seeding
-
Ad placements + Monthly strategy reviews & optimization
-
Total 3x Post Creations
-
Graphic design + Copywriting
-
Free Account Bluetick Verification
-
RM3,500 Ad Budget Included
Popular
Custom
Tailored solutions for brands with unique needs or ambitious goals.
Get Quote
-
Account Bluetick Verification
-
KOL/KOC Marketing & Talent Match
-
Video Shooting & Editing Tactical Campaigns (e.g., giveaways, hashtag challenges)
-
Official Xiao Hong Shu Training for In-House Teams
-
XHS IP Participation & Brand Co-Creation Activities
Why Brands Choose Us as Their XHS Marketing Agency Partner
XHS Specialists
Deep expertise in Xiao Hong Shu’s algorithm, trends, and user behavior.
End-to-End Solutions
Comprehensive XHS services covering strategy, execution, and optimization.
Proven Strategy
Data-driven approach designed to deliver measurable client success.
Content Excellence
High-quality, engaging content tailored to your brand’s identity and audience.
Frequent Ask Questions
1. What is XHS marketing?
XHS marketing means using Xiao Hong Shu (also called RED) to promote your brand through posts, influencers, and ads. It helps businesses build trust, reach new audiences, and drive sales on one of the fastest-growing social platforms.
2. How does XHS work?
Xiao Hong Shu (XHS) works like a mix of Instagram, TikTok, and an online shopping platform. Users share authentic posts, reviews, and videos about products or experiences, while others search and discover content before making purchases. For businesses, this means you can reach customers through organic posts, influencer collaborations, and paid ads—all in one platform.
3. How is XHS different from Instagram?
While Instagram focuses on lifestyle sharing and visuals, Xiao Hong Shu (XHS) is built around product discovery and authentic reviews. Users often go on XHS to research, read recommendations, and make purchase decisions—making it more commerce-driven compared to Instagram’s social focus.
4. How to go viral on XHS?
To go viral on Xiao Hong Shu (XHS), focus on creating authentic, relatable content that matches trending topics, hashtags, and formats. Use high-quality visuals, share personal experiences or reviews, and encourage engagement through comments and saves. Collaborating with KOCs/KOLs and posting consistently also increase your chances of being picked up by XHS’s algorithm.
5. Can you advertise on Xiaohongshu?
Yes. XiaoHongShu offers paid advertising options such as sponsored posts, in-feed ads, and targeted campaigns. Brands can use these ads to boost visibility, reach specific audiences, and drive more traffic or sales alongside organic and influencer content.
6. How to increase followers on Xiaohongshu?
To grow followers on XHS, focus on posting authentic, high-quality content consistently, use trending hashtags, and engage with your audience through comments and replies. Collaborating with KOLs/KOCs, joining trending topics, and running paid ads can also help boost visibility and attract more followers.
7. What is Xiaohongshu?
XiaoHongShu (also known as RED or Little Red Book) is a fast-growing social commerce platform popular among Gen Z and millennials. It combines social media, product reviews, lifestyle sharing, and e-commerce, making it a trusted place for users to discover products, read authentic recommendations, and shop directly.
What Our Clients Say
Not Sure Where To Start? Let’s Talk
We Help You Grow Smarter Not Harder
We’ll give you a free 15-minute consultation to:
1. Understand your goals (no sales pitch).
2. Spot quick-win opportunities.
See if we’re the right fit (no pressure)
Recognition & Award
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