| Traditional SEO | AI search optimisation | |
|---|---|---|
| Main Goal | Rank on Google’s search results | Appear in answers and recommendations from AI tools |
| How people search | Short searches using a few words | Longer, more natural questions written like a conversation |
| What we improve | Website fixes, useful content and trusted links | Clear answers, trusted information and content that AI tools can understand |
| How content is written | Pages written to rank on Google and attract clicks | Useful and factual content that AI tools can understand and refer to |
| What your business gets | Your pages appear higher in Google | Your brand can appear as a trusted answer in AI tools |


























