| Capability | RA Marketing | In-House Team | Other Agencies | Freelancer |
|---|---|---|---|---|
| Google Maps SEO Optimisation | ✅ Full ranking strategy | ⚠️ Limited expertise | ⚠️ Basic optimisation | ✖️ Often not included |
| Google Business Profile Management | ✅ Optimised and actively managed | ⚠️ Often underused | ⚠️ Setup only | ⚠️ Basic setup |
| Local Keyword Research & Mapping | ✅ “Service + area” focused | ⚠️ Basic keyword list | ✅ Standard research | ⚠️Limited depth |
| Location Page Optimisation | ✅ SEO structure + content | ⚠️ Limited execution | ⚠️ Template-based | ✖️ Rarely included |
| Citation & Directory Listing Setup | ✅ NAP consistency checked | ✖️ Not prioritised | ⚠️ Inconsistent | ✖️ Usually skipped |
| Review Strategy Support | ✅ Trust-building guidance | ✖️ Not managed | ⚠️ Basic advice | ✖️ Not included |
| Lead Tracking Setup | ✅ Calls, WhatsApp, forms | ⚠️ Basic tracking | ⚠️ Limited setup | ✖️ Not tracked |
| Monthly SEO Reporting & Consultation | ✅ Clear insights + next steps | ⚠️ Internal review only | ⚠️ Generic reports | ✖️ Minimal updates |


